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Marketing Services
Planning and Measuring
- Development, implementation, and monitoring of an effective marketing plan to achieve consistent 100% occupancy levels with waiting lists for new residents
- Market research of competitor facilities and pricing
- Oversight and analysis of key marketing measurements to optimize the effectiveness of marketing budgets and human resources
- Assistance with on-site marketing staff recruitment and selection
Advertising
- Development of complete marketing communication package including collateral materials, print, audio, public relations, and web-based components
- Quarterly review and analysis of advertising plans
- Development and implementation of marketing communications processes to aid in the development of effective advertising programs
Training
- Marketing staff training including bi-annual marketing meetings
- Development and implementation of lead management processes
- Development and implementation of planning tools to enhance the performance of marketers
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